AppThink Alumni Spotlight Jimmy Amerson

AppThink Alum: Jimmy Amerson

How did you get started in tech and entrepreneurship? I majored in Computer Science in undergrad. Shortly after graduation, I started working as a...
Customer Interviews for Startups

Top 3 Questions Founders Ask About Customer Interviews

We know. You want to get to the fun part of entrepreneurship: building your product, creating your logo, and brainstorming names. And here we are...
What is zero to one product development

What is Zero-to-One Product Development?

When you hear zero-to-one in the context of product development, it's critical to understand exactly what we're talking about. We can think about it...
AppThink Alumni Spotlight: Niesha White and Flex UX Work

AppThink Alum: Niesha White

How did you get started in tech and entrepreneurship? I officially started my career in tech as a Software Developer in 2016, but even before that...

Lean Canvas: A Business Model Tool That Doesn’t Suck

The Lean Canvas (created by Ash Maurya) is a tool to help founders accomplish three main tasks:  Accept and work with uncertainty rather than ignore...
AppThink Alum: Jimmy Amerson

AppThink Alum: Jimmy Amerson

How did you get started in tech and entrepreneurship? I majored in Computer Science in undergrad. Shortly after graduation, I started working as a Computer Programmer and I’ve been in the same field since then. A few years after graduating I started a web design...

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Top 3 Questions Founders Ask About Customer Interviews

Top 3 Questions Founders Ask About Customer Interviews

We know. You want to get to the fun part of entrepreneurship: building your product, creating your logo, and brainstorming names. And here we are talking about validation and customer research (again) and how sending out surveys, while helpful, rarely tells the whole...

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What is Zero-to-One Product Development?

What is Zero-to-One Product Development?

When you hear zero-to-one in the context of product development, it's critical to understand exactly what we're talking about. We can think about it as: Zero-to-one represents the phase of a product's existence between the idea and the first shippable version, known...

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AppThink Alum: Niesha White

AppThink Alum: Niesha White

How did you get started in tech and entrepreneurship? I officially started my career in tech as a Software Developer in 2016, but even before that I'd always been very interested in technology. After taking a Web Design course as an undergrad, I knew I wanted to dig...

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Lean Canvas: A Business Model Tool That Doesn’t Suck

Lean Canvas: A Business Model Tool That Doesn’t Suck

The Lean Canvas accommodates and highlights this uncertainty by staying high level. There is no false sense of certainty here. In the early days, there are simply things we can not know. The Lean Canvas assumes this and helps guide the user down a path of progressive discovery, thus removing uncertainty.

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Minimum Viable Products

Minimum Viable Products

A Minimum Viable Product is the nexus of these two ideas: narrow scope with a bias towards learning. It is a tool to help you build out an idea, test it in the market, and learn from its performance so you can iterate on it.

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Types of Product Prototypes: Learn the Ins and Outs

Types of Product Prototypes: Learn the Ins and Outs

There are lots of heated debates about where the line is drawn between MVPs and Prototypes, but we want to make this simple for you to understand by creating a simple heuristic:

If it creates value and a customer will trade something of value to use it, it’s an MVP. If it doesn’t create value, it’s a Prototype.

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Customer Discovery for First-Time Founders

Customer Discovery for First-Time Founders

Once we’ve got this hypothesis created, it’s time to test it! And the first way we do that is by talking to potential users.

Now, you may be asking yourself, who is my potential user? Well, chances are you already have a pretty good idea in mind, but just like our hypothesis should be specific and measurable, so should our ideal user profile be, too.

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