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The Mindset of an Entrepreneur

What is an entrepreneur, and what mindset is required for a successful one to accomplish what they set out to do amidst a sea of competition, troubles, and turbulent business environments?

As with Captain Ahab chasing his white whale in the infamous Moby Dick, an entrepreneur must possess the fortitude and temerity to push forward despite all odds stacked against them.

Whether they begin with a massive amount of cash from investors or are working a full-time job as they bootstrap their startup into existence, there is a multitude of difficulties that any entrepreneur must expect to face before their product or service hits the market – and an entirely new suite of problems to expect once it does.

Growth Loops: Rethinking Funnels to Drive Growth

Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all include some amount of churning out of the funnel, you (hopefully) end up with something useful that falls out of the bottom.

For marketers, it’s MQLs. Salespeople look for closed deals. Product teams are hoping for engaged and retained users.

But the funnel is broken and AppThink instructor and cofounder, Trevor Newberry, is here to tell you why.

What is a freemium revenue model?

Before committing to a new product or service, consumers want to know the value they'd get from it. Businesses spend time, effort, and money on marketing campaigns. If those efforts don't make consumers feel confident buying a product or service, what is the best...

What Is A Two-Sided Marketplace Model And Why Does It Work

Two-Sided Market Place Technological advancement is rapidly changing how the global economy functions. The credit for this goes to the widespread use of the two-sided marketplace. Companies like Amazon and Uber are just a few examples. What is a two-sided marketplace?...

Model Behavior: What is a SaaS Business Model?

Turning your idea into a business means selecting a service model.

The cloud-based choices are IaaS, PaaS, and SaaS. An important thing to know is that the level of control for each of the three services is different. One of the most significant decisions that you will make is which type of cloud-based service you will choose.

In this article, we will explore SaaS (Software as a Service). It is important to understand the other two as well.

Model Behavior: What is a Business Model and How to Create One

You have an idea for your start-up and now you are ready to move forward. One of the first tasks will be to determine your business model. What is a Business Model? Remember when you were in chemistry and your teacher asked you to create a hypothesis for your...

How to Grow an Idea with Conversations

Many founders have an ‘aha’ moment around customer interviews because they often don’t have answers to the questions we ask to battle-test their ideas. Customer interviewing holds the key to those answers.

Suppose you’re a founder or someone who doesn’t feel like they can take that title yet! But if you have an idea – and you’re wondering how to get started and grow an idea, then this should help. So, in this article, we’ll dive into why ideas grow and develop in conversation.

Researching the Competition: Three Tips for Beginners

Your competition can be your greatest asset. Today we're sharing why you want to resist the human urge to view your competitors as your foes and how you can start methodically researching the competition today, no fancy tools necessary. #BigThingsStartSmall always....

AppThink Alum: Jimmy Amerson

How did you get started in tech and entrepreneurship? I majored in Computer Science in undergrad. Shortly after graduation, I started working as a Computer Programmer and I’ve been in the same field since then. A few years after graduating I started a web design...