The Mindset of an Entrepreneur

The Mindset of an Entrepreneur

What is an entrepreneur, and what mindset is required for a successful one to accomplish what they set out to do amidst a sea of competition,...
Growth Loops: Rethinking Funnels to Drive Growth

Growth Loops: Rethinking Funnels to Drive Growth

Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all...
freemium revenue model infographic

What is a freemium revenue model?

Before committing to a new product or service, consumers want to know the value they'd get from it. Businesses spend time, effort, and money on...
What is a two sided marketplace with examples

What Is A Two-Sided Marketplace Model And Why Does It Work

Two-Sided Market Place Technological advancement is rapidly changing how the global economy functions. The credit for this goes to the widespread...
What is a SaaS Business Model?

Model Behavior: What is a SaaS Business Model?

Turning your idea into a business means selecting a service model. The cloud-based choices are IaaS, PaaS, and SaaS. An important thing to know is...
What is Zero-to-One Product Development?

What is Zero-to-One Product Development?

When you hear zero-to-one in the context of product development, it's critical to understand exactly what we're talking about. We can think about it as: Zero-to-one represents the phase of a product's existence between the idea and the first shippable version, known...

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AppThink Alum: Niesha White

AppThink Alum: Niesha White

How did you get started in tech and entrepreneurship? I officially started my career in tech as a Software Developer in 2016, but even before that I'd always been very interested in technology. After taking a Web Design course as an undergrad, I knew I wanted to dig...

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Lean Canvas: A Business Model Tool That Doesn’t Suck

Lean Canvas: A Business Model Tool That Doesn’t Suck

The Lean Canvas accommodates and highlights this uncertainty by staying high level. There is no false sense of certainty here. In the early days, there are simply things we can not know. The Lean Canvas assumes this and helps guide the user down a path of progressive discovery, thus removing uncertainty.

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Minimum Viable Products

Minimum Viable Products

A Minimum Viable Product is the nexus of these two ideas: narrow scope with a bias towards learning. It is a tool to help you build out an idea, test it in the market, and learn from its performance so you can iterate on it.

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Types of Product Prototypes: Learn the Ins and Outs

Types of Product Prototypes: Learn the Ins and Outs

There are lots of heated debates about where the line is drawn between MVPs and Prototypes, but we want to make this simple for you to understand by creating a simple heuristic:

If it creates value and a customer will trade something of value to use it, it’s an MVP. If it doesn’t create value, it’s a Prototype.

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Customer Discovery for First-Time Founders

Customer Discovery for First-Time Founders

Once we’ve got this hypothesis created, it’s time to test it! And the first way we do that is by talking to potential users.

Now, you may be asking yourself, who is my potential user? Well, chances are you already have a pretty good idea in mind, but just like our hypothesis should be specific and measurable, so should our ideal user profile be, too.

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Avoid The Software Sinkhole

Avoid The Software Sinkhole

There’s a distinctly different set of tactics and methods used to develop digital products. There’s a very good reason for this!

You see, with digital products like mobile apps, websites, or web applications, there are almost always more unknowns than knowns. Unlike, say, a sneaker which we have a very well defined process and archetype for building, software just doesn’t come with a manual.

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3 Reasons You Should Build a Digital Product And One Reason You Shouldn’t

3 Reasons You Should Build a Digital Product And One Reason You Shouldn’t

Digital Products are mobile apps, websites, web applications, and more. Essentially, if it’s made of lines of code and lives on a computing device, you’ve got a digital product on your hands.

As you can probably tell from this description, there are lots of different kinds of digital products for just as many kinds of applications and uses. But they aren’t always the right fit for some use cases.

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