AppThink Alumni Spotlight Jimmy Amerson

AppThink Alum: Jimmy Amerson

How did you get started in tech and entrepreneurship? I majored in Computer Science in undergrad. Shortly after graduation, I started working as a...
Customer Interviews for Startups

Top 3 Questions Founders Ask About Customer Interviews

We know. You want to get to the fun part of entrepreneurship: building your product, creating your logo, and brainstorming names. And here we are...
What is zero to one product development

What is Zero-to-One Product Development?

When you hear zero-to-one in the context of product development, it's critical to understand exactly what we're talking about. We can think about it...
AppThink Alumni Spotlight: Niesha White and Flex UX Work

AppThink Alum: Niesha White

How did you get started in tech and entrepreneurship? I officially started my career in tech as a Software Developer in 2016, but even before that...

Lean Canvas: A Business Model Tool That Doesn’t Suck

The Lean Canvas (created by Ash Maurya) is a tool to help founders accomplish three main tasks:  Accept and work with uncertainty rather than ignore...
Avoid The Software Sinkhole

Avoid The Software Sinkhole

There’s a distinctly different set of tactics and methods used to develop digital products. There’s a very good reason for this!

You see, with digital products like mobile apps, websites, or web applications, there are almost always more unknowns than knowns. Unlike, say, a sneaker which we have a very well defined process and archetype for building, software just doesn’t come with a manual.

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3 Reasons You Should Build a Digital Product And One Reason You Shouldn’t

3 Reasons You Should Build a Digital Product And One Reason You Shouldn’t

Digital Products are mobile apps, websites, web applications, and more. Essentially, if it’s made of lines of code and lives on a computing device, you’ve got a digital product on your hands.

As you can probably tell from this description, there are lots of different kinds of digital products for just as many kinds of applications and uses. But they aren’t always the right fit for some use cases.

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