Turn Your Idea Into a Business

Foundations by AppThink

A proven path to skip the roadblocks your competitors will encounter

A two-week intensive course by Harmony Venture Labs’ Trevor Newberry and Conserv’s Dave Masom. You will validate your idea, stress test it, and create an action plan to build your Minimum Viable Product.

Upcoming events

AppThink validation popup event Dec. 14

Dec. 14, 2022  |  Innovation Depot

Validation PopUp

We help first-time founders with audacious ideas, turn them into audacious execution.

  • Free
  • 2 Hour
  • In Person
  • 1:1 Advisory

Learn how to:

Conduct customer research

You’ll learn how to conduct customer research to better understand your entry point into the market and determine the ideal solution.

Validate an Idea

We’ll teach you how to validate and test your idea by looking at the market and conducting customer research. 

create a path to an MVP

You’ll learn how to create a Minimum Viable Product without stumbling over the hurdles that plague other startups such as over spending on development shops or engaging them too early.

First-time entrepreneurs

It’s your first company. You have an idea but you don’t know where to start.

non-technical founders

You’re not an engineer. Programming is a foreign language. You’re passionate about your idea and its market.

Subject matter experts

You’re the go-to person in your field. You know the industry in and out. And you see a problem in desperate need of solving. 

Who is this program for?

By the end of the program, you’ll have a clear direction on how to validate your solution and begin working toward an MVP.


Active learning- not passive watching:

You will actively brainstorm, ideate, and work through problems.


Learn with people like you:

You will learn, share, discuss ideas and work with other entrepreneurs.


Accountability and Feedback

You will receive direct feedback from Dave and Trevor, as well as your community of peers.

Meet Your Instructors

Kellie Clark, CEO of AppThink

Kellie Clark

CEO of AppThink

Kellie Clark is the CEO of AppThink and enjoys illuminating paths of least resistance for first-time, non-technical founders. Prior to AppThink, Kellie served as Director of Programs for Innovation Depot; an incubator and equity-based accelerator. During her tenure, she created and curated programming for early-stage founders, and supported pre-seed/seed investments in companies reshaping industries in the southeast.

Dave Masom

Chief Product Officer at Conserv

Dave is the Chief Product Officer at Conserv, a platform for preventive conservation – integrating risk management for environment, pests, disasters, and other agents of deterioration in a single tool for collections and a founding team member and former VP at Pack Health. Dave leads a cross-functional team of product managers, designers, and analysts to develop the member engagement platform and analytics and insights services. Prior to Conserve and Pack Health, Dave worked at CAN Invest and Deloitte.

Trevor Newberry

Director of Product Delivery at Harmony Venture Labs

Trevor is a recovering private consultant to seed and Series A startups. He helped entrepreneurs validate their ideas, iterate on solutions, and build their Minimum Viable Products. 

Trevor has worked closely with several dozen startups across many different industries. He is a wealth of knowledge when it comes to building software products. 

AppThink taught me the fundamentals of how to form a hypothesis, test that hypothesis, and measure the outcome for our ideas. It was super helpful and I’m looking forward to embarking on this journey as a new founder.

– Lou Arnold

Learning about validation from AppThink helped me think more in-depth about my idea, where I am in the validation process, and how to move forward. What I learned took me as a founder, and my idea, to the next level.

– Josilyn Drake

I’ve learned a great deal about customer validation and personas. Now I have the confidence to test my hypotheses to help scale my business. I really enjoyed AppThink and am looking forward to learning more!

– Miya Moore


Do I have to attend all of the live sessions in real-time?

No, it’s okay if you need to miss one or two live sessions. The live sessions will be recorded and accessible in the course. Try not to miss more than two live sessions as you will miss out on the live discussions. 

How long do I have access to the program?

You will have lifetime access to this course and its material.

I have additional questions...

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