The Mindset of an Entrepreneur

The Mindset of an Entrepreneur

What is an entrepreneur, and what mindset is required for a successful one to accomplish what they set out to do amidst a sea of competition, troubles, and turbulent business environments? The initial question seems simple enough, given the definition of an...
Growth Loops: Rethinking Funnels to Drive Growth

Growth Loops: Rethinking Funnels to Drive Growth

Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all include some amount of churning out of the funnel, you (hopefully) end up with something useful that falls out of the...
What is Zero-to-One Product Development?

What is Zero-to-One Product Development?

When you hear zero-to-one in the context of product development, it’s critical to understand exactly what we’re talking about. We can think about it as: Zero-to-one represents the phase of a product’s existence between the idea and the first...