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Start a Tech Company: A How-to Manual

Start a Tech Company: A How-to Manual

If a great idea was all that was needed to start a successful tech company, everyone would be a millionaire. Most people have had one or many novel ideas in their lifetime for how to make something better, work faster, fix common pain points caused by the current...

The Mindset of an Entrepreneur

The Mindset of an Entrepreneur

What is an entrepreneur, and what mindset is required for a successful one to accomplish what they set out to do amidst a sea of competition, troubles, and turbulent business environments? The initial question seems simple enough, given the definition of an...

Growth Loops: Rethinking Funnels to Drive Growth

Growth Loops: Rethinking Funnels to Drive Growth

Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all include some amount of churning out of the funnel, you (hopefully) end up with something useful that falls out of the...

What is a freemium revenue model?

What is a freemium revenue model?

Before committing to a new product or service, consumers want to know the value they'd get from it. Businesses spend time, effort, and money on marketing campaigns. If those efforts don't make consumers feel confident buying a product or service, what is the best...

Model Behavior: What is a SaaS Business Model?

Model Behavior: What is a SaaS Business Model?

Turning your idea into a business means selecting a service model. The cloud-based choices are IaaS, PaaS, and SaaS. An important thing to know is that the level of control for each of the three services is different. One of the most significant decisions that you...

How to Grow an Idea with Conversations

How to Grow an Idea with Conversations

Founders frequently come to AppThink with an idea that's been percolating in their heads for a while. Our Foundations course is designed to help first-time founders grow an idea and move it into the real world, test it, iterate on it, and refine it into something that...