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What is an entrepreneur, and what mindset is required for a successful one to accomplish what they set out to do amidst a sea of competition, troubles, and turbulent business environments? The initial question seems simple enough, given the definition of an...
Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all include some amount of churning out of the funnel, you (hopefully) end up with something useful that falls out of the...
Before committing to a new product or service, consumers want to know the value they'd get from it. Businesses spend time, effort, and money on marketing campaigns. If those efforts don't make consumers feel confident buying a product or service, what is the best...
Two-Sided Market Place Technological advancement is rapidly changing how the global economy functions. The credit for this goes to the widespread use of the two-sided marketplace. Companies like Amazon and Uber are just a few examples. What is a two-sided marketplace?...
Turning your idea into a business means selecting a service model. The cloud-based choices are IaaS, PaaS, and SaaS. An important thing to know is that the level of control for each of the three services is different. One of the most significant decisions that you...
You have an idea for your start-up and now you are ready to move forward. One of the first tasks will be to determine your business model. What is a Business Model? Remember when you were in chemistry and your teacher asked you to create a hypothesis for your...
Founders frequently come to AppThink with an idea that's been percolating in their heads for a while. Our Foundations course is designed to help first-time founders grow an idea and move it into the real world, test it, iterate on it, and refine it into something that...
Your competition can be your greatest asset. Today we're sharing why you want to resist the human urge to view your competitors as your foes and how you can start methodically researching the competition today, no fancy tools necessary. #BigThingsStartSmall always....
How did you get started in tech and entrepreneurship? I majored in Computer Science in undergrad. Shortly after graduation, I started working as a Computer Programmer and I’ve been in the same field since then. A few years after graduating I started a web design...
We know. You want to get to the fun part of entrepreneurship: building your product, creating your logo, and brainstorming names. And here we are talking about validation and customer research (again) and how sending out surveys, while helpful, rarely tells the whole...