Growth Loops: Rethinking Funnels to Drive Growth

Growth Loops: Rethinking Funnels to Drive Growth

Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all include some amount of churning out of the funnel, you (hopefully) end up with something useful that falls out of the...
What is a freemium revenue model?

What is a freemium revenue model?

Before committing to a new product or service, consumers want to know the value they’d get from it. Businesses spend time, effort, and money on marketing campaigns. If those efforts don’t make consumers feel confident buying a product or service, what is...
Model Behavior: What is a SaaS Business Model?

Model Behavior: What is a SaaS Business Model?

Turning your idea into a business means selecting a service model. The cloud-based choices are IaaS, PaaS, and SaaS. An important thing to know is that the level of control for each of the three services is different. One of the most significant decisions that you...