by Kellie Clark | Jul 28, 2022 | Blog
We know. You want to get to the fun part of entrepreneurship: building your product, creating your logo, and brainstorming names. And here we are talking about validation and customer research (again) and how sending out surveys, while helpful, rarely tells the whole...
by Trevor Newberry | Jul 15, 2022 | Blog
When you hear zero-to-one in the context of product development, it’s critical to understand exactly what we’re talking about. We can think about it as: Zero-to-one represents the phase of a product’s existence between the idea and the first...