by Trevor Newberry | Nov 29, 2022 | startup
Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all include some amount of churning out of the funnel, you (hopefully) end up with something useful that falls out of the...
by Kellie Clark | Nov 15, 2022 | startup
Before committing to a new product or service, consumers want to know the value they’d get from it. Businesses spend time, effort, and money on marketing campaigns. If those efforts don’t make consumers feel confident buying a product or service, what is...
by Kellie Clark | Nov 8, 2022 | startup
Two-Sided Market Place Technological advancement is rapidly changing how the global economy functions. The credit for this goes to the widespread use of the two-sided marketplace. Companies like Amazon and Uber are just a few examples. What is a two-sided marketplace?...
by Kellie Clark | Nov 1, 2022 | startup
Turning your idea into a business means selecting a service model. The cloud-based choices are IaaS, PaaS, and SaaS. An important thing to know is that the level of control for each of the three services is different. One of the most significant decisions that you...
by Kellie Clark | Oct 25, 2022 | startup
You have an idea for your start-up and now you are ready to move forward. One of the first tasks will be to determine your business model. What is a Business Model? Remember when you were in chemistry and your teacher asked you to create a hypothesis for your...
