2022 was an exciting year for the VC and startup world, from twitter-gate to record layoffs to projections of venture funding coming to a massive halt: It. Was. A. Year. But we made it! Now time for a bit of reflection. When you read the phrase “top startups to watch...
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Does Silicon Valley Still Matter? Tech’s Continuing Evolution
Many aspiring tech entrepreneurs have dreams of moving to Silicon Valley to live the proverbial startup dream. They want to make it happen, just like the cast of the hit HBO show that became synonymous with tech companies and innovation. But between the extremely high...
2023 Tech Startup Trends: Top Industries
The 2020 COVID pandemic and subsequent global lockdowns changed the world and our society in many ways. Not only did they keep students home from school and parents home from work and result in small businesses across the country going out of business, but they also...
Finding Early Adopters and Beta Testers for Your Product
Beta testers for your product are key. You’ve spent weeks, months, perhaps even years slogging behind your keyboard writing the lines of code that are bringing your techno-baby into the world. You may have raised money based on the idea or an MVP alone, you may have a...
How to Find Your Real Competitors: Competitive Whitespace Exercise
Whether you are the competitive type or not, if you’ve staked out your place in the world as an entrepreneur, you must become a competitive person. The core function of business is in fact competition: competition for customers, price competition, resource...
Start a Tech Company: A How-to Manual
If a great idea was all that was needed to start a successful tech company, everyone would be a millionaire. Most people have had one or many novel ideas in their lifetime for how to make something better, work faster, fix common pain points caused by the current...
The Mindset of an Entrepreneur
What is an entrepreneur, and what mindset is required for a successful one to accomplish what they set out to do amidst a sea of competition, troubles, and turbulent business environments? The initial question seems simple enough, given the definition of an...
Growth Loops: Rethinking Funnels to Drive Growth
Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all include some amount of churning out of the funnel, you (hopefully) end up with something useful that falls out of the...
What is a freemium revenue model?
Before committing to a new product or service, consumers want to know the value they'd get from it. Businesses spend time, effort, and money on marketing campaigns. If those efforts don't make consumers feel confident buying a product or service, what is the best...
What Is A Two-Sided Marketplace Model And Why Does It Work
Two-Sided Market Place Technological advancement is rapidly changing how the global economy functions. The credit for this goes to the widespread use of the two-sided marketplace. Companies like Amazon and Uber are just a few examples. What is a two-sided marketplace?...