growth loops

Top Startups to Watch in 2023

Top Startups to Watch in 2023

2022 was an exciting year for the VC and startup world, from twitter-gate to record layoffs to projections of venture funding coming to a massive halt: It. Was. A. Year. But we made it! Now time for a bit of reflection. When you read the phrase “top startups to watch...

2023 Tech Startup Trends: Top Industries

2023 Tech Startup Trends: Top Industries

The 2020 COVID pandemic and subsequent global lockdowns changed the world and our society in many ways. Not only did they keep students home from school and parents home from work and result in small businesses across the country going out of business, but they also...

Start a Tech Company: A How-to Manual

Start a Tech Company: A How-to Manual

If a great idea was all that was needed to start a successful tech company, everyone would be a millionaire. Most people have had one or many novel ideas in their lifetime for how to make something better, work faster, fix common pain points caused by the current...

The Mindset of an Entrepreneur

The Mindset of an Entrepreneur

What is an entrepreneur, and what mindset is required for a successful one to accomplish what they set out to do amidst a sea of competition, troubles, and turbulent business environments? The initial question seems simple enough, given the definition of an...

Growth Loops: Rethinking Funnels to Drive Growth

Growth Loops: Rethinking Funnels to Drive Growth

Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all include some amount of churning out of the funnel, you (hopefully) end up with something useful that falls out of the...

What is a freemium revenue model?

What is a freemium revenue model?

Before committing to a new product or service, consumers want to know the value they'd get from it. Businesses spend time, effort, and money on marketing campaigns. If those efforts don't make consumers feel confident buying a product or service, what is the best...