Growth Loops: Rethinking Funnels to Drive Growth

Growth Loops: Rethinking Funnels to Drive Growth

Most folks in business are familiar with the concept of a funnel. You put something in the top and, through a progressive series of steps that all include some amount of churning out of the funnel, you (hopefully) end up with something useful that falls out of the...
Model Behavior: What is a SaaS Business Model?

Model Behavior: What is a SaaS Business Model?

Turning your idea into a business means selecting a service model. The cloud-based choices are IaaS, PaaS, and SaaS. An important thing to know is that the level of control for each of the three services is different. One of the most significant decisions that you...
How to Grow an Idea with Conversations

How to Grow an Idea with Conversations

Founders frequently come to AppThink with an idea that’s been percolating in their heads for a while. Our Foundations course is designed to help first-time founders grow an idea and move it into the real world, test it, iterate on it, and refine it into...
Top 3 Questions Founders Ask About Customer Interviews

Top 3 Questions Founders Ask About Customer Interviews

We know. You want to get to the fun part of entrepreneurship: building your product, creating your logo, and brainstorming names. And here we are talking about validation and customer research (again) and how sending out surveys, while helpful, rarely tells the whole...